Duplicate of Marketing Mix

A single marketing plan used to reach all consumers.

Obtaining information needed to make sound business decisions.

Involves determining a value to charge for goods and services.

The group of potential customers who share common needs and wants.

Dividing the entire market into smaller groups who share similar characteristics.

Determining customer needs and wants and responding to them to influence purchasing decisions.

Communication used to inform, persuade, or remind people about a business's products.

Segmenting a market based on where a person lives.

The group of consumers that a company desires to have as customers.

Segmenting the market based on personal characteristics such as age, gender, education, etc.

Dividing consumers into groups according to their response to a product.

Segmenting the market based on values, attitudes and lifestyles.

Involves the location, transporting, storing and handling of goods.

Involves concepts and procedures necessary to obtain, develop, maintain, and improve a product.