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Chapter 1
Chapter 1
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A quiz about chapter 1 of sports and entertainment marketing
Flashcards
26 cards
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Questions
26
Answers
1
What is the term for what a business offers to satisfy customer needs and wants?
place
promotion
price
product
2
What are the 4 P's of marketing?
Product, People, Place, Personal Selling
Product, Place, People, Promotion
Product, Place, Price, Promotion
Product, Distribution, Place, Promotion
3
____ is the amount of money people have to spend after paying for necessities
discretionary money
discretionary income
pocket money
price
4
True or false: distribution and price are interchangeable in the core standards of marketing
false
true
5
True or false: distribution and place are interchangeable in the marketing mix?
true
false
6
___ is gathering and using information about customers to improve business decision making
promtion
demographics
marketing information management
product/service management
7
True or false: high profile sporting events generate low promotional revenues
True
False
8
BONUS: What soccer player had the most goals in a specific time period? (NOT FOR POINTS)
Cristiano Ronaldo
Edson Arantes do Nascimento (Pelé)
Gerd Müller
Lionel Messi
9
What is the term for ways to make customers aware of products?
Promotion
Product/Service management
Give-a-ways
Selling
10
Which is NOT a way to promote something to consumers?
personal selling
publicity
retail
advertising
11
True or false: continual innovation provides new opportunities
true
false
12
What is the correct definition of marketing?
identifying needs and wants and creating superior products
methods to make products available to customers
creation+ maintenance of satisfying exchanging relationships
ways to makes customers buy products or goods
13
True or false: financing is a part of the core standards of marketing
false
true
14
What are ratings?
A number something gets for how good it is
The number of viewers a program attracts
The total amount of promotion used in a commercial
A number out of 100
15
What are demographics?
a type of marketing
a type of promotion
common characteristics of a group
graphics of demos
16
_____ is the number of times per game or show that a product/service is associated with a team
commercial
promotion
gross impression
publicity
17
What is the term for how much customers pay for products?
Selling
Price
Pricing
Money
18
What is the primary focus of marketing?
satisfying customer needs
making money
sports and entertainment
promotion
19
True or false: financing supports the core standards of marketing
false
true
20
What is the correct definition of entertainment marketing?
influencing how people spend their money/time on entertainmt
using entertainment to market products
promoting entertainment with products
watching tv and buying products shown in that show
21
Does emotional value play a role in sports marketing?
Yes, it motivates fans to buy tickets
Yes, it helps buyers promote sports
No, people aren't on the team
No, people get too involved and don't want to go to games
22
True or false: sporting marketing has a small effect on the economy
false
true
23
What is the correct term for methods used to make products available to customers?
Place
Promotion
Product
Price
24
Which is NOT a part of the core standards of marketing?
selling
pricing
distribution
product
25
____ is what people are willing to spend time/money on viewing rather than participating.
entertainment
entertainment marketing
promotion
ratings
26
What is NOT a part of the marketing mix?
place
distribution
selling
product
