Advertising

Question 1

Using a crying child in an advertisement is an example of

Accepted Answer

appeal to emotions

Question 2

A "blurb" in advertising means:

Accepted Answer

short text about the product

Question 3

Adverts want to ...

Accepted Answer

attract attention.

Question 4

What is a storyboard?

Accepted Answer

A sequence of pictures

Question 5

An advertisement on television is ...

Accepted Answer

a commercial.

Question 6

Is this an example of Rhetoric

Accepted Answer

True

Question 7

Advertising is used to

Accepted Answer

All of the above, Promote a political candidate, Sell a product, Persuade an audience

Question 8

What is a Slogan?

Accepted Answer

A short catchy phrase that is associated with a product.

Question 9

A dentist recommending a toothpaste is an example of

Accepted Answer

Advertising based on character

Question 10

Which is NOT a form of advertising to kids?

Accepted Answer

Ads in classic novels

Question 11

Examples of disclaimers in advertising include:

Accepted Answer

All of the above, Some assembly required, Batteries not included, Each sold separately

Question 12

Define rhetoric.

Accepted Answer

The art of effective or persuasive speaking or writing

Question 13

Presenting facts in advertising is an example of

Accepted Answer

logic

Questions 13