Marketing Basics

Organizing transportation for products that is both safe and inexpensive.

A general direction towards something new or different​

Something Necessary for Survival

Wrapping products in materials that protect, provide information and promote

Transferring ownership from the seller to the buyer.

The person who makes the household purchasing decisions

The person using the product or service

Establishing a product identity through its name, trademark, logo and/or slogan.

Advertising, publicity, promotions and direct sales directed at the consumers to encourage them to purchase.

Designing all aspects of a product/service to meet consumer needs.

Determining the amount at which the product/service will be sold at so that it is both profitable and competitive.

Gathering information about the consumer and the marketplace.

Placing goods in a safe area until they are needed

Organizing a business’s stock so that there is not too much or too little.

Creating something that has not existed before