Maketing can ban_chap 12

Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.

Imaginative distribution systems can be used to gain a competitive advantage

Max Samuelson markets high-end fashion via a limited number of top retailers. Max uses ________.

When setting channel roles, the producer sets price, discounts, and defines each member’s ________.

Inventory management balances the costs and benefits of holding more vs. less stock.

When a seller requires dealers to avoid competitors’ products, it’s called ________.

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel

Distribution channel decisions often involve ________ with other firms, especially via contracts or partnerships.

Which is most likely an advantage Joe Blanco gains by working with intermediaries?

When choosing channel member numbers, three strategies exist: intensive, exclusive, and ________ distribution.

Which of the following is an example of horizontal channel conflict?

Designing a channel system calls for analyzing consumer needs, setting channel objectives, ________ and evaluation.

In choosing transportation, shippers balance speed, dependability, cost, and ________.

NewWay Dry Cleaners and Easy Laundromat team up, forming a horizontal marketing system.

Who do channel members bridge gaps for between goods/services and end users?

Distribution systems vary by country, so designing international channels is not always easy.

Most producers today sell their goods to ________.

When McDonald's offers its products inside of a Wal-Mart store, it is following a ________.

Integrated logistics boosts service and cuts costs through teamwork within the company and channel partners.

Always Fresh now sells wholesale and retail, using a multichannel distribution system.

Sherwin Williams owns all production and distribution stages, forming a corporate VMS.

The success of each channel member depends on the performance of ________.

Chairs for Every Occasion shifted to focus on customer needs. It's developing its ________.

For bulk goods over long distances, large trucks offer low cost per ton shipped.

A company should think of its intermediaries as both its ________ and ________.

When a company compares sales, costs, and profits of channel options, it uses ________ criteria.

Historically, conventional channels have lacked the leadership to ________.

Caterpillar’s strong dealer support and shared success show an example of ________.

The difference between distribution centers and storage warehouses is that the former are designed to ________.

Grayville Rock and Gravel won a contract 500 miles away; should it switch from truck to ________ transport?

Judy Smith, a McDonald's manager, was excluded from co-op ads and demands fairness—an example of horizontal conflict.

A channel of independent members seeking their own profits over the channel’s is a(n) ________.

Chewing gum stocked in many outlets locally is an example of ________ distribution.

Which of the following should be the first step in designing a marketing channel?

Hybrid marketing systems are also called ________.

Through ________, or "smart tag" technology, a company can pinpoint a product's exact location in the supply chain.

Due to technology, ________ is a trend where producers bypass or replace traditional intermediaries.

Intensive distribution uses many outlets; selective uses just one per market area.

Leadership by size and power, not ownership or contracts, is in which marketing system?

A key feature of contractual VMS is coordination and conflict management through ________.

To boost a channel’s service level, it must offer more products, add-on services, and ________.

China and India each have over a billion people, but companies reach only a small part due to ________.

Under the strategy of exclusive distribution, a seller allows only certain retail outlets to carry its products.

Sometimes a producer picks a few dealers in a territory, giving them the right to ________ distribution.

The goal of marketing logistics should be to provide a ________ level of customer service at the least cost.

Steve's Physco Skates sells to Wal-Mart, which sells to consumers. This is a(n) ________.

A distribution channel is a(n) ________ where firms interact to achieve goals.

Which of the following is NOT an area of responsibility for a logistics manager?

Staples’ online store competing with its dealers created a ________ conflict.

UPS Supply Chain Solutions, handling clients' logistics "grunt work," is an example of ________.

To cut inventory costs, many companies use ________, carrying only small inventories for a few days of operation.

What is the goal of integrated supply chain management?

A corporate VMS has the advantage of controlling the entire distribution chain under ________.

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

When identifying major channel alternatives, a company should consider types, number, and ________ of intermediaries.

Another term for the supply chain that suggests a sense and respond view of the market is ________.

Blockbuster’s DVD rentals via online and physical stores is an example of a(n) ________.

In a ________, two or more companies at one level join together to develop a new marketing opportunity

Faster delivery, more variety, and added services can limit a channel's service level.

Building ties with downstream partners matters more than with upstream suppliers.

Which product(s) will most likely be intensively distributed?

Companies manage their supply chains through ________.

Channel institutions are linked by physical, ownership, payment, information, and ________ flow.

It is common for international marketers to ________ their channel strategies for each country.

A company's channel decisions directly affect every ________.

Which of the following transportation modes is used for digital products?

Which product will most likely be exclusively distributed?

A channel’s advantage over direct selling is that each member plays a ________ in it.

With the success of the Internet, few producers sell through intermediaries today.

Producers and intermediaries must agree on roles, pricing, terms, territories, and services.

If a producer requires a dealer to buy the full product line to get a strong brand, this is ________.

Why is it important for manufacturers to be sensitive to the needs of their dealers?

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

The use of multichannel systems in the United States is ________.

Jewels for the Rich and Famous sells pricey jewelry worldwide; speed matters. Use ________ as main carrier?

Exclusive dealing is legal if it doesn’t ________ or create a monopoly and both parties agree ________.

Which distribution type involves selecting more than one but fewer than all willing intermediaries?

"________ the manufacturer are firms supplying materials, parts, info, and expertise."

When two Taco Bell restaurants clash over discount sales to a school band, it’s a ________ conflict.

When Netflix started mailing DVDs directly, it followed the trend of ________.

The correct order of intermodal transportation combinations is: rail and truck, water and truck, water and rail.

In a conventional channel, members lack control over each other and have no formal conflict resolution.

Intermediaries buy in bulk from producers and break it into smaller, varied lots for consumers.

Which of the following is one of Miller Meat Company's upstream partners?

An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

Joanie Calvert is facing disagreement with intermediaries over roles and rewards; she is experiencing ________.

Channel members help complete transactions through promotion and negotiation.

Which of the following is NOT a key function that intermediaries play in completing transactions?

From an economic view, marketing intermediaries transform producers' assortments into those wanted by

Marketing logistics ensures the right product reaches the right customer, place, and time. Which is NOT part of this?

Firms like P&G and GM use logistics systems to boost service and cut distribution costs

Which of the following is NOT a typical supply chain member?

When Home Depot lets key suppliers test new merchandising programs in its stores, it is implementing a ________.

Which of the following is an example of a multichannel distribution system?

Lancaster Box wants better service and lower distribution costs through teamwork in its marketing channels

Today, a growing number of firms now outsource some or all of their logistics to ________.

Tiffany & Co jewelry sold through few intermediaries is an example of ________ distribution.

To a producer of goods, a greater number of channel levels means ________ and greater channel complexity

As marketing manager for Globe Imports, which benefit will you NOT gain from a multichannel distribution system?

Companies should state their channel objectives in terms of targeted levels of ________.

A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Marketing logistics involves which of the following distribution flows?

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

When partners team up to boost system performance, they form a ________.

Miller Meats uses air and expedited truck for out-of-range deliveries. This is what kind of logistics strategy?

Which of the following is an example of a manufacturer-sponsored retailer franchise system?

In many industries, traditional intermediaries are disappearing due to changes in ...and the rise of ________ marketing.

Disintermediation as a trend is on the rise in U.S. business.

Producers benefit from using intermediaries because they ________.

Channel members should be evaluated using all of the following criteria EXCEPT which one?

Smart companies improve service and cut costs by coordinating logistics and partnerships through ________.

The term supply chain may be too limited because it takes a make-and-sell view of the business.

Distribution channels are simple systems where firms interact to reach their goals.

________ conflict between channel levels is more common than ________ conflict at the same level.

The most common type of contractual agreement in business is the ________.

Disintermediation has occurred when an online marketer takes business away from traditional brick-and-mortar retailers.

Exclusive territorial agreements are normal in ________.

What would Proud Pets least expect from its new regional pet store partner?

Intermediaries play an important role in matching ________.

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?

Using ________, retailers share real-time sales and inventory data with suppliers who manage ordering and delivery.

Which of the following are the three major types of vertical marketing systems?

Marketing channel goals depend on service level, company, product, intermediaries, rivals, and environment.

Delivering products needs strong ties with customers, suppliers, and resellers.