Marketing 3305 — Final Exam Review

The price of a nation's currency in terms of another currency:

Which type of marketing research data uses non-numerical data about consumer attitudes?

Per the communication model, the _______ is the organization or individual sending the message.

Which of these concepts does the following phrase encapsulate: "Do something good, then talk about it."

__________ are the last in the population to adopt a new product.

Which of the following does NOT vary with the number of units produced?

Analysis of a firm's internal environment identifies the firm's...

When using _________, a consumer exerts little effort in making a purchase decision.

At minimum, a channel of distribution consists of a producer and a(n) _________

Which of the following best explains why new retailers often squeeze out older retailers?

The total value of all the exports and imports of the world's nations:

Select ALL THREE distribution strategies used to determine the number of channel members:

The document that describes the marketing environment, outlines objectives & roles in marketing strategy execution:

The tools an organization uses to create a desired response among a set of predefined consumers:

The process of eliminating traditional intermediaries as companies question the value they add:

________ is the process of selecting respondents for a survey.

Which generation are you a part of?

A firm is using ______ when it charges high prices for new products with the intention of reducing prices in the future.

With our remaining class time, which would you rather do? (Please only select one.)

A store advertises some items at a low price—even below cost—to attract customers. This is:

Exporting products overseas is an example of:

Which of the following refers to a product's overall ability to satisfy customers' expectations?

What are the steps, in order, of the target marketing process?

Annual reports from a company are an example of:

What are the three levels of business planning?

Which of these outlines how, when, and where the firm will make a product available to targeted customers?

Which type of market research is done by specialized firms that create and sell reports to Industry?

The value of something we give up in order to obtain something else is referred to as a(n):

Which is the most expensive form of marketing communication?

Which of these groups (that includes the U.S.) includes the majority of the top 10 economies in the world?

Which of these is a non-durable good or service that consumers purchase frequently with little comparison/effort?

Which of these is a top-down budget technique used to determine how much a firm will spend on promotion?

A firm's ______ is determined by the number of separate items within the same category:

Which type of store carries a narrow assortment of product lines with deep assortments within each line?

Which of these is the legal term for a brand name, brand mark or trade character?

In marketing metrics terms, a(n) ________ is desired consumer action.

AIO stands for __________

The product alternatives a customer knows about are referred to as the ________.

A perceptual map is used to:

Delivery, installation, financing & warranty are all part of:

Which is the formal process of monitoring progress toward meeting marketing objectives?