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Persuasive Techniques
Persuasive Techniques
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Identifying Persuasive Techniques
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
What persuasive device does this advertisement use?
adjectives
inclusive language
emotive language
modal verbs
2
Reiterating facts, phrases, and information for emphasis
rule of three
rhetorical questions
repetition
alliteration
3
What camera angle is used in this advertisement?
vertical
oblique
high
low
4
_________ is about marketing the company as a whole, rather than one specific product.
promoting
campaigning
generalising
branding
5
What persuasive technique is this advertisement using?
alliteration
inclusive language
superlative language
rhetorical question
6
What persuasive device is the advertisement below using?
focal point
juxtaposition
contrast
colour
7
__________ refers to how visual elements have been arranged.
contrast
composition
focal point
background
8
Urges you to do or believe something because everyone else does
bandwagon
persuasive
testimonial
repetition
9
Using the opinion of a highly regarded person in the field to support an idea or product
anecdote
statistics
expert opinion
superlative language
10
Uses facts, statistics, and reasoning to support a product or cause
expert opinion
evidence
facts
statistics
11
When someone (usually famous) has experience with the product, cause, or concept supports it
celebrity endorsement
bandwagon
expert opinion
celebrity bandwagon
12
Using words or images that make the audience feel (emotionally) strongly about a cause
emotional
generalisation appeal
emotive languag
logical appeal
13
What camera shot is used in this advertisement?
long
close up
extreme close up
wide
14
What is an extended form of advertising?
campaigning
contrasting
branding
consumerism
15
What is the purpose of advertisements?
convince
persuade
manipulate
impart information
