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Basic Business Communication Chapters 8-13 Flashcards | StudBud
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Basic Business Communication Chapters 8-13
Basic Business Communication Chapters 8-13
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1
An RFP (request for proposal) can best be defined as:
sales presentation emphasizing benefits
all of the above
an offer to provide a service, or sell equipment
a document that solicits competitive bids on a project
2
When a problem occurs, when should a business professional send a written message?
when you want to promote goodwill
when personal contact is impossible
all of the above
when documentation is needed
3
Which of these is a good reason to use a slide/visual?
highlight points
illustrates and simplifies a complex idea
generate interest
all of the above
4
You've been asked to discipline an employee for lateness. Which delivery method is best?
e-mail
in-person
letter
fax
5
What is an infographic?
software that provides a dynamic presentation
all of the above
a visual display of information
graphs, charts, statistics
6
Business reports are systematic attempts to:
control employee and customer influences on decision making
answer questions and solve problems.
create a corporate image on the Web, in media, and in print
demonstrate the writer's ability to integrate research
7
Which of the following techniques would be most effective in delivering bad news?
Bad news in a subordinate clause
Bad news at the end of the letter
Bad news at the end of a paragraph
Using the active voice
8
Why should business communicators know how to write reports?
They are the number one channel of communication
Management decisions are based on the form of reports.
They are used as persuasive sales tools
Most routine messages in a corporation are sent via reports.
9
In which of the following situations would it be more appropriate to use the direct method
All of the above
When it is critical that the reader understands the bad news
When the bad news is insignificant
When organization policy calls for directness
10
Which of these definitions best describes a journalism pattern of organization?
all of the above
topic/function first
best case/worst case
inverted pyramid
11
All written communication must contain a date
True
False
12
A company might prepare a proposal for which of the following reasons?
To meet government regulations
To deliver bad news to employees
To report on a problem/solution
None of the above
13
Most proposals begin by identifying the problem and discussing the goals of the project.
True
False
14
Which of these best describes "rapport"?
organization
relationship
all of the above
summarizing
15
Which is a true statement about preparing a presentation for a hostile audience?
Avoid a question and answer period
Be calm and controlled
Use a chronological or geographical pattern
All of the above
16
If your receiver might overlook the bad news, it is appropriate to use the direct pattern
False
True
17
Which of the following would best capture your reader's interest in an informal proposal?
Prove that you understand the problem completely.
Provide a detailed plan for solving a problem.
Describe the credentials of the project leaders.
Identify a serious problem and promise a solution.
18
Bad news can generally be reduced if the reader knows the reasons for the rejection and
your message is presented on high quality company letterhead
you inform the reader who is to blame
the bad news is delivered with sensitivity & empathy
the direct strategy is employed
19
What is the
primary
difference between informal and formal proposals?
Formal proposals are longer and organized into more parts
Formal proposals contain reference citations
Formal proposals are presented in writing
Informal proposals are written for internal audiences
20
Which of these best defines "analogies"?
a comparison of similar traits between dissimilar things
all of the above
a comparison that includes the words like, or as
a comparison between dissimilar things
21
You are writing to decline an invitation to speak. Which is the best way to start your letter?
Unfortunately, I won't be able to accept your invitation
Thank you so much for inviting me to speak
Your annual awards banquet is an important yearly event.
I can think of no greater honor than to be asked to speak
22
Which of these is good advice for preparing fonts in a presentation?
Choose a simple but professional font
choose a size between 24-36
all of the above
titles should be larger than text
23
In a direct report the recommendations and conclusions are presented first
False
True
24
You do not need to cite sources in an informal report.
False
True
25
Select the best subject line for a memo delivering bad news to employees.
Discontinution of free parking
Change in parking rules
Parking
Change in parking benefit
26
What is a con about using powerpoint?
you need the equipment to run the show
there could be compatibility issues
it could distract viewers if dramatic transitions are used
All of the above
27
Which of the following is the best advice for making your report more believable?
Cite all sources
Include personal opinion
Present only one side of the issue
Use strong language
28
Which of the following statements about audience is
most
accurate?
No matter who your audience is, you should many details
Your audience consists of only the initial reader(s)
it will influence such things as your style and vocabulary
use persuasive strategies to convince the audience
29
The direct pattern is usually best for delivering bad news to employees through internal memos.
true
false
30
Which of the following is the
best choice
for the buffer statement in a bad-news message?
Making a relevant comment with which the sender can agree
Stating the bad news as concisely as possible
Suggesting an alternative solution to the problem
Presenting the bad news immediately but sensitively
31
What is the first step you should take when you are assigned to write a report?
Begin researching
Define the purpose
Determine the length
Analyze the audience
32
Which of the following is the
best advice
for writing a message that declines a request?
Always be specific when explaining the reasons.
Cite company policy for the bad news
Focus solely on presenting the bad news sensitively.
Cite reader or other benefits if plausible.
33
How can you get the audience's attention?
Use a quote
All of the above
Use a rhetorical question
Use a startling statistic
34
Which of these tips on documenting sources is
not
true?
is unnecessary if you paraphrase the information.
it helps the reader locate additional information.
it can increase the credibility of report.
it protects you from charges of plagiarism.
35
Which of the following contains a condensed version of a report?
Executive summary
Table of contents
Introduction
Letter of transmittal
36
What is Prezi?
an infographic
the president of a company
a slide rocket presentation
presentation software
37
An executive summary focuses on key points and is written in outline form.
True
False
38
Which of the following would best refuse a customer claim?
We would be happy to issue an in-store credit
We're sorry that company policy prohibits giving a refund
If you had read the warranty carefully, this would not occur
We can't give you a full refund
39
Which of these is a technique to build rapport with an audience?
value/size
chronology
simple/complex
metaphors and similes
40
The buffer in a bad-news message is:
a statement completely unrelated to the bad news
a neutral statement that encourages the receiver to read
a polite and empathetic denial of a requested action
a hint that good news will follow
