stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Quiz 1 Review Flashcards | StudBud
Explore
/
Quiz 1 Review
Quiz 1 Review
27 terms
·
StudBud Administration
·
46 plays
Review for the first CMST 1A03 Quiz
Flashcards
27 cards
F
Practice quiz
P
Host live
L
Questions
27
Answers
1
Canadian government investment in communications has traditionally stressed...
media content
telecommunications transmission and technology
film and television
culture
2
The "mathematical" model of communication was developed by...
Shannon and Weaver
Harold Innis
Marshall McLuhan
Harold Lasswell
3
What type of analysis places emphasis on the quantitative aspects of media content?
semiotics
content
multi-modal
discourse
4
Based on ______, the media work selectively to draw attention to specific events/circumstances.
Agenda-Setting Theory
Industry Research
Cultivation Analysis
Functionalism
5
Watching a show on Netflix in order to relax is an example of...
Uses and Gratifications
Feminist Research
Cultivation Analysis
Agenda-Setting
6
James Charles wearing Adidas clothing in his videos is an example of...
Product Placement
Semiotics
Polysemy
Content Analysis
7
For Innis, what did Rome represent?
a literate society
an electronic society
an oral society
epic poetry
8
In semiotics, a sign is comprised of...
representation
both a & b
signified
signifier
9
What lets companies locate people with characteristics similar to their existing audience?
Lookalike audiences
Google Analytics
Formative research
Summative research
10
According to the text, "mass communication" means....
one-way comunication
a mathematical model of communication
a specific group of people
communication on a large scale
11
Capitalism is characterized by...
production for profit
community ownership
wage labour
both a & b
12
How did Edmund Burke label the press?
"the enemy of the state"
"the advocate for the people"
"democracy's partner"
"the fourth estate"
13
The key attraction of reality TV to producers and television networks is...
that it employs real life situations
its ability to attract audiences
its flexibility
its cost
14
"Communication" is...
All of the above
A form of "social" action
Something people actually do
The act of making something common between two people
15
The relationships between media, audiences, and culture are predetermined.
False
True
16
A map is an example of a(n)...
Icon
Connotative meaning
Signifier
Sign
17
A driver of Canadian media policy is that without it, foreign media may eclipse Canadian media.
True
False
18
The Telecommunications Act focuses on things such as...
what kinds of services are offered
to whom, and on what terms, services are sold
who owns and controls service provision
all of the above
19
The media depend on government for
information
both a & c
advertising
cheap electricity rates
20
Which technology was key in "shrinking space through time"?
Television
Radio
Telegraph
Printing Press
21
Narrowcasting refers to
targeting audiences with specific demographics
targeting audiences during a specific program/event
targeting audiences of broadcasted media
targeting audiences based on age
22
This focuses on how audiences interpret media text and reintegrate it in their lives
Feminist Analysis
Uses and Gratifications Theory
Reception Analysis
Cultivation Analysis
23
Technological determinism tends to downplay the role of ________ in the development of society.
human agency
memory
writing
technology
24
An example of "high culture" is...
popular music
ballet
storytelling
reality tv
25
Rhetoric refers to
how things are analyzed
how things are encoded
how things are said
how things are interpreted
26
The spread of the humanist ideas was facilitated by...
writing and printing
the telegraph
semaphore
the radio
27
The Enlightenment was distinguished by an intellectual approach based on...
a religious perspective
both A & B
a literary & linguistic perspective
a scientific & rational perspective
