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Revision Flashcards | StudBud

Explore/Revision

Revision

6 terms·StudBud Administration

An #English Quiz to revise advertising terminology

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Questions 6

Answers

1
The definition of Logos is:
Using signs and slogans to advertise
Displaying a product's logo on screen in a film
Connecting to viewers by to evoke an emotional response
Creating confidence by using statistics and facts
2
The definition of pathos is:
Using an emotional connection to advertise
Using endorsements to advertise
Paying for a product to be featured in a film
Using statistics and facts to advertise
3
Apple displaying the specifications of the new iPhone in the ad is:
Logos
Ethos
Pathos
4
Selling mothers day cards by telling the story of a child losing their parent would be:
Logos
Pathos
Ethos
5
Having Beyonce say that she uses a product to advertise it would be:
Ethos
Pathos
Logos
6
The definition of Ethos is:
Having a celebrity endorse a product
Using statistics and facts to advertise
Using endorsements to advertise
Using emotional connection to advertise