International Marketing consept from Hollansen (2020)

Question 1

What is a key characteristic of primary research in international marketing?

Accepted Answer

involves direct data collection through surveys, interviews, or focus group

Question 2

Which is not a market expansion strategy?

Accepted Answer

Market contraction

Question 3

Which factor influences international pricing decisions?

Accepted Answer

Exchange rates, taxes, costs, and local market conditions

Question 4

What is the key feature of licensing as an entry mode?

Accepted Answer

The firm gives rights to use its brand or technology for a fee

Question 5

Which of the following is an example of an indirect export mode?

Accepted Answer

Selling through export management companies

Question 6

Which of the following is true about domestic-based sales representatives?

Accepted Answer

They are based in the home country but manage international sales

Question 7

What are the three levels of a product in international marketing?

Accepted Answer

Core product, actual product, augmented product

Question 8

how cooked are you from 1-10 for this exam

Accepted Answer

10, 4, 1, 7

Question 9

What is the purpose of branding decisions in international marketing?

Accepted Answer

to create a consistent identity and value perception across markets

Question 10

How do global marketing and management styles typically differ between SMEs and large-scale enterprises?

Accepted Answer

SMEs are often more flexible but limited by fewer resources

Question 11

Which of the following is an example of "cash in advance" as a term of payment?

Accepted Answer

The way products move from producer to end consumer

Question 12

What are typical categories of services in international marketing?

Accepted Answer

Professional, consumer, industrial services

Question 13

What does Porter’s Diamond model explain?

Accepted Answer

The reasons why nations develop competitive industries

Question 14

What is the difference between single-channel and omnichannel strategies?

Accepted Answer

Omnichannel integrates multiple channels for seamless customer experience

Question 15

What characterizes contract manufacturing as an entry mode?

Accepted Answer

Production outsourced to foreign firms without investment

Question 16

Which factor does not typically influence the choice of entry mode?

Accepted Answer

Type of advertising agency

Question 17

What can Hofstede’s dimensions help negotiators understand?

Accepted Answer

Cultural attitudes toward authority, uncertainty, and time

Question 18

Cross-cultural negotiation success depends on understanding communication styles, trust, and power distance.

Accepted Answer

True

Question 19

Joint ventures involve two or more firms creating a new legal entity to share ownership and control.

Accepted Answer

True

Question 20

What are common barriers and risks associated with internationalization?

Accepted Answer

Language barriers, political instability, regulatory complexity

Question 21

Which of the following is a proactive motive for internationalization?

Accepted Answer

Strategic ambition to grow and seek international opportunities

Question 22

Distributors are part of direct export modes in international trade.

Accepted Answer

True

Question 23

What is a critical step when evaluating whether a company should internationalize?

Accepted Answer

Assessing the firm’s readiness, resources, and external market potential

Question 24

Which of these is not an international pricing strategy?

Accepted Answer

Outsourcing

Question 25

What is the main distinction between economies of scale and economies of scope?

Accepted Answer

Scale= cost advantages from volume. scope = benefits from product varierty

Question 26

The screening process in market selection helps eliminate markets that do not match a firm’s objectives.

Accepted Answer

True

Question 27

Which is typically included in an economic environment analysis?

Accepted Answer

GDP, inflation rate, unemployment, and currency stability

Question 28

What defines a resident sales representative?

Accepted Answer

A local representative based in the target foreign country

Question 29

A transnational organization balances global efficiency with local responsiveness.

Accepted Answer

True

Question 30

What is a key difference in the international market selection process between SMEs and large enterprises?

Accepted Answer

SMEs use informal and experience-based decision-making more often

Question 31

What is the correct order of stages in the international product life cycle (PLC)?

Accepted Answer

Introduction → Growth → Maturity → Decline

Question 32

What does the “integration vs. responsiveness” framework explain in global marketing strategy?

Accepted Answer

How firms balance standardization with the need to adapt to local markets

Question 33

What distinguishes franchising from licensing?

Accepted Answer

Franchising includes broader brand and system control than licensing

Question 34

Culture consists of only visible elements like dress, food, and language.

Accepted Answer

False

Question 35

What is opportunistic behavior in exporter–producer relationships?

Accepted Answer

Acting in self-interest with potential for deception

Question 36

What is a key implication of Hofstede’s work for international negotiation?

Accepted Answer

Power distance+individualism can affect negotiation styles and expectations

Question 37

What is the key difference between high-context and low-context cultures?

Accepted Answer

High-context cultures rely more on non-verbal cues + implicit communication

Question 38

Which of the following best illustrates a reactive motive for going international?

Accepted Answer

Excess capacity and competitive pressure at home

Question 39

Secondary research in international marketing involves collecting data directly from respondents.

Accepted Answer

False

Question 40

What is the main purpose of value chain analysis in international marketing?

Accepted Answer

To understand how each firms activity contributes to competitive advantage

Question 41

What is the role of external determinants in distribution channel decisions?

Accepted Answer

They include legal, economic, and market conditions outside the company

Question 42

What best describes microsegmentation in international marketing?

Accepted Answer

Targeting individual customers or small groups based on behavior

Question 43

Which of the following is not one of Porter’s Five Forces?

Accepted Answer

Global cultural differences

Question 44

What does the structure of distribution channels refer to?

Accepted Answer

The way products move from producer to end consumer

Question 45

Which set of theories represents the main theoretical approaches to internationalization?

Accepted Answer

OLI paradigm (Dunning), Uppsala model, TCA, Network theory, Born globals

Question 46

Which dimension is not part of Hofstede’s cultural dimensions?

Accepted Answer

Economic Freedom

Question 47

Which of the following is not an element of culture in international marketing?

Accepted Answer

Legal institutions

Question 48

What is the role of a regional center in international organizations?

Accepted Answer

To manage strategy + coordination across countries markets in a region

Question 49

What are good criteria for effective international market segmentation?

Accepted Answer

Measurable, accessible, substantial, actionable, differentiable

Question 50

What does political and legal environment analysis help firms understand?

Accepted Answer

Export price regulation, political stability, tariffs, legal risks

Question 51

What is a sales and production subsidiary?

Accepted Answer

A firm-owned entity abroad handling both sales and manufacturing

Question 52

Standardized pricing across countries is always more effective than differentiated pricing.

Accepted Answer

False

International Marketing consept from Hollansen (2020)

Questions 52

International Marketing consept from Hollansen (2020)

Questions 52