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Stukent Final
Stukent Final
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Stukent Mimic Social Final Test
Flashcards
50 cards
F
Practice quiz
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Host live
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Questions
50
Answers
1
Your online representation can be your strongest ___ or your biggest ___
Talent, Weakness
Advantage, Downfall
Persona, Alias
Asset, Liability
2
You'll want your video as on YouTube to be between _______________
10 - 15 seconds
60 - 70 seconds
15 - 6o seconds
none of these
3
This is the process of gathering and analyzing data and behavior from social media websites
Social media metrics
Social media analytics
Social media auditing
Social media mining
4
A successful social media marketing plan always starts with your company's goals and objective
True
False
5
Content created for Snapchat should be _____ prepared and presentable
Pretty
Patronizing
Proper
Planned
6
True or False: Your activity on Twitter can influence the type of promoting content you see.
False
True
7
Focusing on your strength & __ will help you build a solid foundation for personal brand growth
Opportunities
Talent
Threats
Weakness
8
Why can geo-targeting be a struggle for marketers and social media advertisers in the USA
Twitter doesn't allow advertisers online
They Don't Speak English
They don't know their audience's demographics
Most Twitter accounts are located outside the United States
9
This is the simplest, most common form of communication on the Facebook platform
Videos
Status updates
Facebook stories
Facebook live
10
What does CTA stand for?
Clear target audience
Call to action
Content testing awareness
Create to accept
11
True or False: Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook
False
True
12
_____ are great for quickly gathering data from a large number of consumers
Surveys
Focus Groups
Web Analytics
Research Companies
13
The key to success on social media is connecting with your audience on an authentic level
False
True
14
Quality sound & visuals message theme & CTA should be considered when creating a video
False
True
15
Using strategies to increase overall engagement of your social media platforms is an effective
Social Media Audit
Key Performance Indicator
Social Media Analytics Plan
Platform Reporting Tool
16
What is a conversion-centered design
a photo shared on Facebook
A trending hashtag on Twitter
A promoted video on Instagram by popular brand
a website that turns a viewer into a customer
17
True or False The online world has shifted from one-one marketing to many to many method
True
False
18
What are the 5 different types of Instagram ads?
Photo, Carousel, Meme, Slideshow, Giveaway
Photo, Video, Carousel, Story Slideshow
Meme, Video, Gif, Infographic, Story
Giveaway, Story, Gif, Photo, Video
19
A business should switch up its Snapchat ads weekly for optimal performance
False
True
20
True or False: Twitter is seen as a great platform for reputation a management
False
True
21
SEO is increasing __ & quality of traffic to a website through __ search engine results
Cost, Promoted
Time, Organic
Quantity, Organic
Influence, Sponsored
22
True or False: Marketing and advertising are the same thing
False
True
23
What is defined as a way for businesses to interact with people (customers) online
Online Networking
Online Connecting
Social Media Interactions
Social Media Marketing
24
Which of the following is NOT a tool used to schedule content to be posted
Hootsuite
Canva
Sprout Social
Buffer
25
The relevance score is calculated based on____
Previously posted content
Current events
Number of subscribers
Anticipated positive and negative feedback
26
Which of the following is NOT an example of paid social media advertising
A promoted Facebook post from a business you follow
A blog post targeted at millennials
A Twitter trend promoted for a national event
A sponsored Instagram photo from a popular clothing company
27
A good habit to get into is posting 75% promotional content and 25% non-promotional content
True
False
28
Results of a campaign should be compared to objectives to determine its effectiveness
False
True
29
A good way to see which social media platform(s) a company should be on is to...
See which platforms your competitors are on
Start with eh biggest platform first
Only be on platforms that support live video
None of these
30
Email marketing has ROI that is __ times higher than social media, direct mail, and paid search
6
4
2
5
31
True or False: All YouTube advertisements are in video form
False
True
32
What are the 4 P's of Marketing
Product, Price, Promotion, Place
Price, Planning, Promotion, Place
Profit, Price, Planning, Place
Product, Price, Promotion, Purchase
33
What common research method is best for getting customers thoughts and opinions about a product
Research Companies
Web Analytics
Surveys
Focus Groups
34
Content marketing is creating and sharing online material that specifically promotes your brand
True
False
35
Which of the following is NOT a Snapchat Ad Campaign objective?
Drive video views
Connect with influencers
Grow awareness
Re-engage My App viewers
36
What are the ranking factors of a successful YouTube channel?
watch time, video length, number of subscribers interaction
none of these
number of subscribers and user interaction only
watch time and video length only
37
What is the first step of the six-step process of a social media marketing plan?
Create social media marketing objectives and goals
Conduct a social media audit
create or improve your social media accounts
create a content marketing plan and social media calendar
38
____ are the framework for everything a business does, including marketing
Results
Tactics
Values
Goals
39
How much does organic content cost?
10 percent of a campaign budget
Each platform is a different price
It doesn't cost any money
$9.99 for each platform
40
Social media marketing principles & strategies shouldn't be applied to a personal branding
True
False
41
True or False: The number of users on Facebook for every age group continues to grow
True
False
42
Its easier to measure the results of a traditional marketing campaign than a digital campaign
True
False
43
Running an audit on your competition involves comparing your efforts with your competitors
True
False
44
Analyze the results of and ____ your social media marketing campaign based on the evaluation
Stop
Forfeit
Adapt
Continue
45
What does UGC stand for?
User-Generated Content
Upload Great Comments
Use Good Content
Users Get Creative
46
Promoted Tweets are ____ when a business is paying for their placement
Delayed
Disguised
Hidden
Labeled
47
If they've done their research, marketers don't need to test or refresh their ads.
False
True
48
Fostering engagement is key to increasing your growth on Instagram
False
True
49
What are three as types available on Snapchat?
Lenses, SnapMap, Stories
Stories, Filters, Bitmoji
Stories, Snaps, Stickers
Snap Ads, Filters, Lenses
50
What does GCT stand for?
Gifts, Content, Testing
Goals, Content, Targeting
Goals, Content, Testing
Goals, Consistency, Targeting
