Marketing Dynamics - Chapter 2

The amount of money requested or exchanged for a product

Decisions about each piece of the marketing mix _____ each other.

________ is the most visible of the four P's of marketing.

Involves handling activities involved in getting products through the different channels.

______ may be the most important of the four P's of marketig because without it, no sales.

Promotions refer to the nonpersonal communications with customers to influence purchasing.

An action that is done for you, usually for a fee

Items that help persuade a customer to make a purchase

The choice of products and services in today's market is limited.

A _______ is a physical item that can be touched; examples include jeans, food items and phones

Which of the following is not a place decision?

Anything that can be bought or sold.

Which of the following is not one of the four P's of marketing?

The degree to which customers are pleased with a company's goods or services.

The money that a business has left after all the expenses and costs are paid.

In marketing, place is also known as

If the price is too high, customers might not buy the product.

Marketing is primarily focused on the

Which is not a decision made as part of the product/service management function?

Refers to the activities involved in getting a product or service to the consumer

A customer is an individual or group who buys products.

___ is the specific group of customers whose needs a company will focus on satisfying.

A concept, cause, issue, image, or philosophy that can be marketed.

The different routes products take from the producers to the customers

There is only one kind of target market for all businesses

Public Relations is part of the pricing function

Approach to business tht focuses on satisfying customers as the means of achieving profit goals

Selling activities never take place outside of a store.

The marketing mix is all of th decisions made about product, price, place and promotion

The word dynamic describes something that is constantly changing.

Creating an actionable marketing plan designed to achieve busiess goals is called

Businesses can measure customer ____ by the number of repeat customers.

The four P's of marketing are product, price, place and premiums.

The ____ function of marketing includes transport and storing goods, where to sell and delivery

Marketing is based on the relationship between the buyer and the

There are ___ functions of marketing.

_____ is the activities that promote goodwill between the company and the public

The needs and wants of customers

Market is primarily focused on the

A successful ___ marketing mix includes decisions about offering product, place, price and time

The money that a business has left after all the expenses and costs are paid

The different routes products take from the producers to the customers

Ideas are not products.

A physical item that can be touched