Sports Marketing I Final Review

Question 1

What is one of the evaluation criteria in the SMART goal-setting model?

Accepted Answer

Measurable

Question 2

What is the best example of a recreational athlete?

Accepted Answer

teenager who plays pick-up games each Saturday

Question 3

What does the sports and entertainment industry (combined) mostly sell?

Accepted Answer

mostly services

Question 4

A company creates a Facebook ad promoting an upcoming crowdsourcing event. What kind of promotion is this?

Accepted Answer

digital marketing

Question 5

Effective promotion in marketing relies MOST on which two concepts?

Accepted Answer

getting attention and persuasion

Question 6

Which is the BEST example of inventory management?

Accepted Answer

automatic restocking of sold-out items

Question 7

What is one of the evaluation criteria in the SMART goal-setting model?

Accepted Answer

Measurable

Question 8

What is modern sports marketing most focused on?

Accepted Answer

customer loyalty

Question 9

What skills are necessary to marketers, even if their true passion is about reaching fans?

Accepted Answer

design

Question 10

What is the primary goal of a marketing plan?

Accepted Answer

improving the sales of a product or service

Question 11

Which of following represents the DEEPEST product line?

Accepted Answer

LEGO's® various building kits

Question 12

What does the sports and entertainment industry (combined) mostly sell?

Accepted Answer

comics, toys, video games, and movies

Question 13

Which is the BEST example of a professional athlete?

Accepted Answer

player on a Major League Baseball team

Question 14

Netflix, Hulu, and similar streaming services would MOST likely be categorized under which entertainment sector?

Accepted Answer

media and entertainment

Question 15

Why is it MOST important that a goal be measurable?

Accepted Answer

to assess progress over time

Question 16

Which site doubles as both a recruitment tool and a marketing service?

Accepted Answer

Question 17

What is an example of secondary research?

Accepted Answer

studying marketing journals

Question 18

SWOT analysis can divide its four goals into two pairs based on what consideration?

Accepted Answer

whether they are internal or external

Question 19

A street vendor calls out to people passing by and tells them about her product. What kind of promotion is this?

Accepted Answer

personal selling

Question 20

If a customer returns a product to a retail store, what is the most likely method by which the return will be refunded?

Accepted Answer

same form as original payment

Question 21

The USA Softball league consists of amateur athletes. What does this mean?

Accepted Answer

The competitors aren't paid to play.

Question 22

At baseball games, hot dog vendors roam the stands to sell food to attendees. What marketing term BEST describes this?

Accepted Answer

personal selling

Question 23

Which is an example of direct marketing?

Accepted Answer

free samples and coupons at a grocery store

Question 24

Marketing is the practice of what?

Accepted Answer

promoting or selling products

Question 25

What percentage of new businesses fail in their first year?

Accepted Answer

20 percent

Question 26

What has been shown to help keep a brand strong even when the brand is attached to a losing team?

Accepted Answer

investment in relationship building with fans

Question 27

Barring special donations from an outside source, what price should a nonprofit place on goods for a community in need?

Accepted Answer

break-even price

Sports Marketing I Final Review

Questions 27

Sports Marketing I Final Review

Questions 27