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Promotion and Advertising Flashcards | StudBud
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Promotion and Advertising
Promotion and Advertising
25 terms
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StudBud Administration
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232 plays
Marketing Quiz made to introduce advertising and promotional tactics/straegies
Flashcards
25 cards
F
Practice quiz
P
Host live
L
Questions
25
Answers
1
Sales promotion activities generate
_____
sales.
Short Term
Long Term
No Term
Humongous Term
2
Results are __________ particularly with contests, coupons, and sweepstakes.
Non-existent
Measurable
Low
High
3
_____ media includes newspapers, magazines, directories, catalogs, and direct mail.
Specialty
Institutional
Broadcast
Print
4
The _____ or logo, is the distinctive identification symbol for a business.
Supply
Signature
Script
Brand
5
TV is the ______ advertising medium for many businesses because it can communicate a message
Ultimate
Advertising
Target
Couch
6
_____ advertising includes billboards, signs on buses, messages on buildings, or benches
Print
Outdoor
Bore
Talk
7
A press conference is a meeting in which a business or organization invites?
Government
Basketball Players
Press Members
High School Students
8
The ____ is the photograph or drawing used in a print advertisement.
Image
Illustration
Signature
Slogan
9
The ______ shows exactly how an ad will appear in print.
Advertising Proof
Selling
Promotion
Slogan
10
_____ media includes television and radio, meaning that a signal is transmitted over the air.
Targeted
Broadcast
Ultimate
Outdoor
11
The _______ of sales promotion include too much on the short-term and can result in lower sales
Reach
Target
Disadvantages
Advantages
12
The term ____ refers to the advertising format, such as broadcast, print, or internet.
Media
Broadcast
Promotion
Speciality
13
Public relations is often referred to as ________?
Playground
Principles
Prada
Publicity
14
Product sampling can increase sales by as much as ____.
3%
70%
70%
1,000,000%
15
The advertising must _____ the target audience and stand out.
Teach
Bore
Talk
Reach
16
Magazines can ____ specific regional areas or interest groups.
Interest
Track
Point out
Target
17
The _____ is the number of copies distributed.
Model
Circlelation
Circulation
Circus
18
A
_____
is a game or activity that requires the participant to demonstrate a skill.
Distribution
Prize
Basketball
Contest
19
Loyalty ______ programs reward customers for making multiple purchases.
Advantages
Marketing
Markateingg
Point
20
A _____ is a catch phrase that is used in a special way to identify a product or company.
Advertisement
Slogan
Market
Slogen
21
Clip art is ready-for-production ____, stock drawing, photograph, often provided by supplier.
Broadcast
Ultimate
Image
Specialty
22
A _____ is a folder containing articles, news releases, and pictures about the company
Price
Archive
Prescott
Press Kit
23
Slogans create a distinct _____ for the company, its products, or its corporate mission.
Infrastructure
Solution
Product
Image
24
Both consumer and trade magazines generate a high level of reader _____
Trait
Involvement
Image
Attraction
25
_____ is any form of paid communication that uses mass media to deliver the marketer’s message.
Advertising
Ultimate
Listen
Attention
