MP: International Marketing

Question 1

A type of mkt entry which involves a company paying afee or royalties for the rights to use .

Accepted Answer

licensing

Question 2

Taco Bell launched its1stchain in India they added special menu items to appeal to local tastes

Accepted Answer

customization

Question 3

Goods and/or services thatare sold to other countries

Accepted Answer

exports

Question 4

Key economic factors relevant to doing business in another countryinclude

Accepted Answer

all of the above

Question 5

McDonald’s is careful to use only adults in its advertising inSweden. The need tochg campaign

Accepted Answer

promotion adaptation

Question 6

Pringles Chips are marketed with the same product packagingand promotions around the world.

Accepted Answer

globalization

Question 7

Purchasing goods and/or services from a foreign country.

Accepted Answer

import

Question 8

The difference between theamount of a country’s imports and exports is known as

Accepted Answer

balance of trade

Question 9

A limit on the quantity or monetary value of products imported.

Accepted Answer

quota

Question 10

Select the trade alliancethat establishes guidelines for international trade.

Accepted Answer

All of the above

Question 11

Why do nations engage ininternational trade?

Accepted Answer

to provide goods and services they do not have.

Question 12

The international trade agreement among the United States, Canada,and Mexico.

Accepted Answer

North American Free Trade Agreement (NAFTA)

Question 13

Oreo sales began to sag bc the Chinese felt thecookie was too sweet they chged the org version

Accepted Answer

product adaptation

Question 14

Partnerships made when direct investment in a foreign countryoccurs with a domestic partner is

Accepted Answer

joint ventures

Question 15

Sony, a Japanese co, has 11 manufacturing facilities in theUnited States. This is an ex of

Accepted Answer

foreign direct investment

Question 16

During the Gulf War, the U.S. placed a ban on all exports to Iran. What is this ban?

Accepted Answer

embargo

Question 17

Which of thefollowing is not a socio-cultural factor for doing businessglobally?

Accepted Answer

foreign exchange rate

Question 18

Involves creating specificallydesigned products or promotions for certain countries or regions.

Accepted Answer

customization

Question 19

A coalition of 148 nations that makes rules governinginternational trade.

Accepted Answer

WTO

Question 20

A tax on imports that can be used tohelp produce revenue for a country.

Accepted Answer

tariff

Question 21

Japan restricting imports of rice from other countries toprotect domestic business is an ex of

Accepted Answer

protectionism

Question 22

A type of licensing agree. in which the rights tooperate under the name of a co are granted.

Accepted Answer

franchise agreement

Question 23

At present, the United States balance of trade can best bedescribed as

Accepted Answer

negative balance of trade

Question 24

China, produces 80% of the world’s silk & at a lower cost than any other nation giving it

Accepted Answer

absolute advantage

Question 25

Which of the following isnot a barrier to free trade?

Accepted Answer

licensing

MP: International Marketing

Questions 25

MP: International Marketing

Questions 25