What are the 4 Ps of marketing

product, price, place, promotion

What is a ethnocentric marketing approach?

Where a company thinks they are the best in the market.

Behavioral segmentation is based on...

benefits to customers based on their wants and needs.

What does a SWOT analysis evaluate?

Strengths, Weaknesses, Opportunities, Threats

Promoting and selling and developing products and services

An example of mass marketing is _______.

A product advertisement shown on tv.

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Questions 12

Answers

1
In marketing, USP stands for:
unique service position
ultimate selling proposition
unique selling point
unique showing project
2
Why is marketing important?
So profits will increase
So people could join your business
So you can lose your profit
So people can buy your business
3
Management isn't part of people in marketing mix?
False
True
4
What are the 4 Ps of marketing
produce, price, position, promotion
produce, price, place, promotion
product, price, place, publicity
product, price, place, promotion
5
What is a ethnocentric marketing approach?
Where a company thinks they are the best in the market.
Where a company makes new products to suit consumers needs.
Where a company tries to copy other countries best products.
Where a company thinks that they're the worst in the market?
6
The better education we have gives us what opportunities in the real world ?
All of the above
provides students to be economically productive.
Helps us develop sustainable livelihoods.
It is easier to land better jobs in the workforce.
7
Why You Need A Marketing Plan
All the Above
Direction
System
Money
8
Behavioral segmentation is based on...
benefits to customers based on their wants and needs.
behaviors of employees.
behaviors of customers.
behaviors of competitors.
9
What does a SWOT analysis evaluate?
Symptoms, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Targets
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opposition, Threats
10
Marketing Management Orientations can be understood by product, selling, marketing, ________ & _________ concepts.
Societal Marketing, Production
Production, Packaging
Packaging, Promotional
Promotions, Social
11
What is Marketing?
An event constituting a new stage in a changing situation
The action of leading a group of people or an organization
The process of dealing with or controlling things/ people.
Promoting and selling and developing products and services
12
An example of mass marketing is _______.
A product advertisement shown on tv.
Verbally telling people about your product.
A flyer in a few downtown shops.
A booth set up a festival.

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