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Marketing Essentials Extended Quiz Flashcards | StudBud
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Marketing Essentials Extended Quiz
Marketing Essentials Extended Quiz
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StudBud Administration
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Marketing Essentials Chapter 1.1 - 1.3 Extended Learning Quiz
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Having a product where customers can buy it is _________.
Place Utility
Information Utility
Time Utility
Form Utility
2
________ utility involves changing raw materials into usable goods to make them useful.
Form
Place
Possession
Information
3
Communicating with the consumer about the product, it's features and benefits is _______.
Form Utility
Place Utility
Information Utility
Time Utility
4
What is not involved when deciding on a price for a good or service?
Cost of creating the product
Promotion costs
Profitability for the Business
How much competitors are charging
5
What business is not a clear competitor of McDonald's?
Burger King
In-N-Out Burger
Jack-In-the-Box
Taco Bell
6
This core marketing function means customers receive the goods they want.
Promotion
Selling
Channel Management
Market Planning
7
Product and service management is important because...
it helps decides how to get goods to customers
it helps businesses adjust to changes in the market
it helps identify opportunities for new services
it helps improve products
8
Marketing Information Management can help us do which of the following?
Identify consumer trends
Analyze the Competition
Deliver Goods to Customers
Promote a Business
9
The exchange of a product for money is ____________.
Information Utility
Possession Utility
Form Utility
Time Utility
10
Which of the following is not an example of a "service"?
Watching a movie in a theater
Buying Groceries
Hiring a lawyer
Car Wash
11
Having a product or service available at a certain time of year or a convenient time of day is:
Place Utility
Possession Utility
Time Utility
Form Utility
12
Which of the following is not an example of a "good'?
Car Wash
Toilet Paper
Nike Shoes
XBOX
13
The main idea(s) of the marketing concept is to:
Anticipate changes in the economy
Target a Specific Audience
Satisfy customers' needs
Generate profit
14
The attributes of goods or services that make them capable of satisfying consumer needs
Benefit
Utility
Marketing Concept
Impact
15
How can marketers promote their business, product, or service?
Billboard
Social Media
In-Store Displays
Word-of-Mouth
16
Channel Marketing is also known as...
Distribution
Targeting
Promotion
Purchasing
