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Marketing Concepts
Marketing Concepts
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Marketing Environment and STPD
Flashcards
16 cards
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Questions
16
Answers
1
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of
geographic segmentation
psychographic segmentation
gender segmentation
behavioral segmentation
2
The markets in which the market offerings are bought from sellers for reselling purpose are
business markets
government markets
international markets
reseller markets
3
All the factors affecting purchasing power of consumers are included in
None of these
the economic environment
the demographic environment
the cultural environment
4
A company's microenvironment, the 'internal publics' consists of
workers and managers
Stockholders
Community organizations
Company's lawyers
5
Customer market segmentation of 'compulsive, ambitious and outgoing customers' classified as
demographic segmentation
psychographic segmentation
geographic segmentation
behavioral segmentation
6
Segmentation on the basis of values and attitudes and behavioral patterns is an example of
cultural factors
political and legal factors
economic factors
geographic location
7
Targeting affluent customers with luxurious goods is an example of
income (demographic) segmentation
psychographic segmentation
geographic segmentation
behavioral segmentation
8
A company's microenvironment does not include
Demographic forces
The marketing intermediaries
The company
The organization's suppliers
9
When all the customers have same preferences, the marketing strategy is classified as
profitability marketing
niche marketing
individual marketing
mass marketing
10
Physical distribution channels includes
None of the above
C.Both a and b
B. Wholesalers
A.Retailers
11
The forces and factors that shape customers preferences and behaviors are known as
the economic environment
the cultural environment
the demographic environment
the political environment
12
The effective segmentation criteria does not include
actionable and differential
measureable
loyalty and switching patterns
accessible and substantial
13
A company's value delivery network, the marketers must treat
None of these
Various publics as partners
Regulators as partners
Suppliers as partners
14
Burger King segments and targets its "Super Fans" who visit store roughly 13 times.month.
Segmentation by benefits sought
Segmentation by user status
Segmentation by loyalty status
Segmentation by usage rate
15
The process of selecting a segment of segments to enter is referred as
Marketing
None of these
Targeting
Market segmentation
16
In macro environment, the 'pressure groups' and 'government agencies' are part of
the political environment
the economic environment
the demographic environment
the cultural environment
