Duplicate of Unit 1 match the definition

Something that is different to any other business and reflects what the business does

Weighing up the probability of profits or losses

A group of customers with similar characteristics

The value of one currency expressed in terms of another

Process of turning inventions into products, taking them to market & selling them to customers

A way of solving problems by rejecting traditional methods in favour of more radical methods

A key feature enabling customers to recognise a business as being differnent to rivals

The mix of products and types of service provided by a service

Treating employees differently based on age, race, gender or disability

The discovery of potential new products, typically after a period of research

A diagram that is used to record words and ideas connected to a central word or idea

Raw materials such as coal, oils and wheat

The money paid to government on an individual's earnings

Thinking differently to try and find new and unexpected ideas

The amount charged on borrowed money, or paid to saved money

Goods or services bought from foreign suppliers

Evidence of what has happened in the past which can be kept in paper form or as computer files

The combination of price, place, product and promtion

A group with an interest in a business or is affected by the activities of a business

Where no business is currently serving the needs of customers for a particular product

The legal ownership of material such as books and films

The wants and desires of buyers of a product or service

A visual means of showing where a product is postitioned in a market

Information that be be counted or expressed numerically

A plan for development of a business giving forecasts of items such as sales, costs & cash flow

A long-term source of finance, provided by expert inventors who take a role in the business

A business that agrees to manufacture, distribute or provide a branded product under licence

The sum of the money coming into and going out of a business over a period of time.

A document outlining the skills and qualities needed in a job applicant

An individual who takes risks in order to make a profit