Marketing Chapter one

Plumbers, dentists and gardeners all provide______. 

Deciding how much to charge for goods and services in order to maximize profits is called? 

Percentage of total sales volume generated by companies that compete in a market is called?

Marketing information research is mostly obtained through _____?

Accepting credit and debit cards, layaway and installments plans are a function of? 

___ is the idea that a business strives to satisfy customers needs and wants while making $.  

Rite Aid has decided to stay open all night for the convenience of customers. This is called?

All people who share similar needs and wants and who have the ability to purchase are called? 

Consists of consumers who purchase goods and services for personal use. 

Which is not one of the four P's of the marketing mix? 

Obtaining,developing, maintaining & improving a product in response to market opportunities is?

Products can be classified as either goods or services.

Includes all businesses that buy products for use in their operations.  

____ lists information about the target market such as age, income, lifestyle and occupation.

 _____takes place every time something is sold in the marketplace.

Packaging and labels on products are examples of?

Retailers buy at least six months to one year in advance of a season.

Assembling parts to build an engine is adding value through ____. 

A group of people who are targeted for a specific marketing program are called? 

Which of the following is NOT a benefit of marketing?

Developing, promoting & distributing products to satisfy customers’ needs and wants is called?

Deciding where and to whom products need to be sold in order to reach final users are called?

_____involves changing raw materials or putting parts together to make them more useful. 

Having products available at a certain time of year or convenient time of day is called _____?

Communication with potential customers to inform them about a product is called?

Attributes of a product that make it capable of satisfying consumers needs & wants are called? 

Exchange of a product for some monetary value is called?

Which of the following is NOT a part of the financing function of marketing?

Kinds of things you cannot physically touch are called? 

Kinds of things you can touch or hold are called?