Marketing Exam 1 review

What type of research design is represented by focus groups, in-depth interviews, and ethnographies?

what revenue source is the “trunk of the sport business money tree” that feeds all other income streams?

Which of these could a team such as the Chicago White Sox learn from a report provided by Scarborough?

Which of these is not one of the five Ps of the marketing mix?

What early example of sport marketing was used to help market cigarettes?

What type of marketing is conducted by using psychographic segmentation?

Which of these is the most labor-intensive form of surveying?

Which of these is not one of the levels of impact used to calculate economic impact?

When the (PASPA) was overturned by the U.S. Supreme Court, it opened the door for what?

Which of these is not considered one of the four primary categories of revenue generation within the sport industry?

Which of these makes the sport marketplace unique compared with other industries?

For a sport organization, what element should drive the decision to conduct market research?

After developing a customer database, you must segment the market & develop strategies to reach the right target groups

only be concerned with consumers who purchase from you because non-consumers provide little in terms of valuable data

Which of these would be considered a qualitative approach to collecting custom research?

A person who attends a game so that she can spend time with friends is motivated by _______.

Dividing a market by age, income, or gender is an example of what sort of segmentation?

Effective marketing plans __________.

Which of these is nota common problem with Internet surveying?

The two thrusts of sport marketing are marketing of and marketing through.

Who was considered “Baseball’s Marketing Genius” and the “Champion of the Little Guy”?

NFL fan who spends time reading about his team’s potential draft picks during the NFL Scouting Combine is invovled how?

Which of these is a good example of myopic marketing by sport organizations?

A _______ system provides a 360-degree record of all customer interactions with a sport organization.

Marketing theorists distinguish segments from niches largely based on size and competition.

Which of these is not a key issue to consider when sport marketers are determining how they might segment a market?

Which is a computer program that uses artificial intelligence or machine learning to simulate human conversation?

Which of these is a component of state-of-mind segmentation?

Which form of customer surveying provides respondents with the greatest amount of anonymity?

Which of these is not one of the stages of the product life cycle?

Which of these is not a key ingredient of a successful sport branding effort in today's marketplace?

Consumer satisfaction equals product benefits minus __________.

After examining fan base data, MLS team identifies groups of customers who share common factors. Which analysis was done

Which of the following is not a component of the SWOT analysis

Which of these would be considered an “outer-rim” market?