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Basics of Argumentation Flashcards | StudBud
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Basics of Argumentation
Basics of Argumentation
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A brief assessment to determine your level of mastery of our Basics of #Argumentation #vocabulary
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Advertisments are created for specific groups of people. These groups are called
Target Audiences
Pathos
Branding Values
Celebrity Hooks
2
The advertiser uses this to grab your attention
Music
Hook
Audience
Badge Value
3
What type of hook is this ad using?
Facts
Messaging Value
Character/Moral
Story
4
The cost of the product is also known as the
Real Value
Perceived Value
Badge Value
Audience
5
What type of hook is this ad using?
Celebrity
Facts
Messaging
Humor
6
What type of perceived value is this?
Branding Value
Badge Value
Messaging Value
Real Value
7
What type of hook is this ad using?
Humor
Celebrity
Story
Audience
8
Which type of perceived value is this?
Real
Messaging
Badge
Branding
9
If an advertisement is trying to raise awareness about a social issue more it is probably a
Good Ad
Messaging Value
Perceived Value
Public Service Announcement (PSA)
10
When a person demonstrates their loyalty to a brand, which perceived value are they displaying?
Messaging Value
Hook Value
Brand Value
Badge Value
