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Ch. 2 Social Media Flashcards | StudBud
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Ch. 2 Social Media
Ch. 2 Social Media
23 terms
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1
a computer program that searches databases and internet sites for the documents containing keywords specified by a user
search engine
public relations
one-to-one marketing
platform
2
The time period between 1995 and 2002 many Internet-based companies, commonly referred to as dot-coms, were founded
public relations
social media audit
return on investment
dot-com bubble
3
a specific part of a population, especially identified by average age, income, education, etc.
conversion
Hootsuite
platform
demographic
4
a regular examination of your business’ social media activity
content marketing
social media audit
key performance indicator
data-driven
5
known as personalized marketing; it is a strategy that relies on getting to know the customers and their personal choice
reach
public relations
key performance indicator
one-to-one marketing
6
content that is continually relevant and not dated, and that helps drive new traffic to a destination
key performance indicator
content marketing
evergreen content
data-driven
7
the practice of increasing the quantity and quality of traffic to a website through organic search engine results
one-to-many marketing
outbound marketing
organic
search engine optimization
8
analytics metric that refers to the number of users who have come across particular content on social platforms
Hootsuite
social media audit
demographic
reach
9
happens when the desired outcome of a marketing message is achieved
demographic
conversion
Hootsuite
reach
10
a marketing technique of creating and distributing valuable information
demographic
content marketing
key performance indicator
conversion
11
the simulation of human intelligence processes by machines, especially computer systems
artificial intelligence
search engine optimization
cross-promoting
evergreen content
12
a social media management tool that allows users to schedule and post updates to pages or profiles on social platforms
Hootsuite
organic
platform
search engine
13
growing and engaging content and interactions with a social media community made through efforts other than paid means
platform
social media audit
organic
Hootsuite
14
performance indicator that measures the amount gained from an investment relative to the investment’s cost
key performance indicator
conversion
inbound marketing
return on investment
15
a marketing technique which involves promotion of another product related to TA
cross-promoting
inbound marketing
content marketing
outbound marketing
16
web-based technology that enables the development, deployment, and management of social media solutions and services
search engine optimization
platform
social media audit
demographic
17
a marketing strategy that focuses on attracting customers via company-created Internet content
return on investment
inbound marketing
one-to-many marketing
content marketing
18
determined by or dependent on the collection or analysis of data
key performance indicator
search engine
cross-promoting
data-driven
19
metric used to evaluate, to track and analyze factors crucial to the organization
social media audit
key performance indicator
search engine optimization
content marketing
20
form of marketing that tries to reach consumers through general media advertising as well as through in-person contact
one-to-one marketing
search engine
evergreen content
outbound marketing
21
a marketing method that is considered indirect; a brand sends a message to a large audience rather than to an individual
content marketing
outbound marketing
one-to-one marketing
one-to-many marketing
22
a person with a strong influence in his or her particular field of expertise
Hootsuite
one-to-one marketing
conversion
influencer
23
efforts made by a company to shape the way audiences perceive the company
return on investment
public relations
data-driven
content marketing
