Development and role of selling in marketing/ Sales strategies

The marketing plan can be portrayed as a hierarchy consisting of three levels, which are the following except...

Is only one part of the company's overall marketing plan

Which of the marketing concepts is where the company effort focus switches to the sales function?

Function in which goods are exchanged with money.

Market potential is the maximum possible sales available for an entire industry during a stated period of time.

SELECT THE CORRECT CHARACTERISTICS OF MODERN SELLING

This term covers anything a company offers to costumers to satisfy their needs:

Consists of those in selling jobs where a major objective is to persuade customers to make a direct purchase

Outside order-takers do not deliver and to a certain extent they are being replaced by more cost efficient telemarketing

Is the starting point of successful marketing strategy