Wk 5 Retail Mktg

Question 1

Which of the following is not a component of supply chain?

Accepted Answer

Pricing

Question 2

Which of the following is not a retail marketing mix?

Accepted Answer

Packaging

Question 3

Today's lecture covers which stage in strategic planning?

Accepted Answer

Strategic Objectives

Question 4

The A.T. Kearney Retail Operations Excellence Framework does not include

Accepted Answer

Mover strategy

Question 5

Logistic Activities include investory and warehousing.

Accepted Answer

True

Question 6

The three main approaches for strategic role of product planning are Centralised, Decentralised and Combinative.

Accepted Answer

True

Question 7

Retil concepts has shifted from relationship marketing to transactional marketing.

Accepted Answer

False

Question 8

Which of the following is not a relationship type of marketing channels?

Accepted Answer

Long term Trading

Questions 8