stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Social Media Strategist Part 2 Flashcards | StudBud
Explore
/
Social Media Strategist Part 2
Social Media Strategist Part 2
45 terms
·
StudBud Administration
·
220 plays
Imported from external platform
Flashcards
45 cards
F
Practice quiz
P
Host live
L
Questions
45
Answers
1
Which type of audience is a group of people who view or listen to your presentation shared by an initial audience member
Secondary
Target
Gatekeeper
Primary
2
When giving a presentaion, what should you do if there is a wide range of knowledge in your audience
Provide definitions for technical terms
Never use acronyms and abbreviations
Cover technical concepts in detail
Boast about your knowledge
3
Which of the following social features is NOT part of media sharing sites?
Comments
Profiles
Testimonial
Tagging
4
Which of the following is not true regarding infographics?
Visual images that presnt complex data in a way that is quickly interpreted
Method of comparing two versions of content together to see which is better
They're a hot trend in social media
Visual images that also provide representations of data
5
Which of these is not an objective of a social media campaign
Has a mission
Runs on a single social media platform
Well defined SMART goals
Has assigned metrics for meauring success or failure
6
Which of these are NOT one of the 3 R's when identifying influencers
Relevance
Relationship
Reach
Resonance
7
Which personality trait indicates how a person approaches the outside world
Intuitive/ sensitive
Introvert/ extrovert
Thinking/ feeling
Judging/ perceiving
8
Who amongst the following is eligible to manage Facebook business page settings and roles
Admin
Moderator
Analyst
Editor
9
You want to direct your social marketing strategy to a small group near your store location. What segmentation would use
Demongraphic
Psychographic
Behavioral
Geographic
10
A ___ is a text link, button, or graphic that encourages users to click and engage with the brand
A/B testing
Game dynamic
Call to action (CTA)
Keyword
11
Which of the following is NOT a benefit of a good editorial calendar?
Defines campaign
Provides organization
Increases productivity
Defines responsibility
12
Which of the following is false regarding Facebook messenger
It is an istant messaging service that is built into Facebook
Its a way for business to take conversations off their main page and engage
On mobile devices, messenger and Facebook are on the same app
You can add notes and labels to organize your messages and conversations
13
In the 90-9-1 rule, what percentage of the community of people participate and contribute sometimes
1
9
90
14
Which of the following is not an opportunity during the SWOT analysis
Having a few competitors on social media site
Having a well liked brand character that can create engagaement
Having past experiences
Having a popular influencer as a follower on your blog
15
To set up a business page, you must first
Create a personal profile
Develop a persona for your business
Register your company with facebook
Pay the registration fee
16
Which of the following is NOT true regarding podcasts
The term podcast originates from a combination of "ipod" and "broadcast"
Series of media files, including audio or video files that are downloadable
For podcasts the users device needs special software called a podcatcher
The podcatcher accesses a web feed that lists avaliable files for a podcast
17
While doing a SWOT analysis, which of the following is related to the external environment of the company?
Weaknesses and threats
Strengths and weaknesses
Opportunities and threats
Stregths and opportunities
18
What will you do to calculate the social media reach?
Add positive sentiments and subtract negative seniments
Add the number of followers you have & how many times they respost content
Add the number of followers you have on each social media site
Add number of followers & multiply by number of people in their network
19
The ___ audience is the initial group of people who view or listen to your presentation and share it with others
Target
Secondary
Evaluator
Primary
20
Which of these metrics is not used on Snapchat
Story percentage viewed
Story fallout ratio
Snap completion rates
Story snap views
21
What does a persona need to portray to represent the primary audience?
Viewed as brand ambassador who interacts with you on social media
Someone who needs the product, can afford it, and is interested in it
A previous customer who shares your posts & responds with positive comments
Someone who is interested, wants to share product with others, & can afford
22
When trying to identify the right potential influencer for an audience what should you consider?
Relevance, promotion and experience
Promotion, relevance and engagement
Reach, sharing and engagement
Reach , relevance, and resonance
23
Which of the following is NOT a role of a project manager or cmapaing manager
Gather data
Facilitate exceutive buy in for social media iniatives
Determine how success will be measured
Monitor progress/ success
24
Which social media platform has the highest number of active monthly users
Facebook
YouTube
Instagram
Twitter
25
While developing your social media presentation, you consider using the Myers-Briggs Type Indicator to assess what?
Demographics
Financial status
Personality
Preconceptions
26
You are trying to figure out what when you ask "Why are we doing this campaign?"
Audience
Mission
Goals
Tactics
27
Which of the following tasks is not associated with the community manager
Developing an influencer outreach program
Developing strategies to increase engagement
Starting conversations around key topics and modererating the conversations
Posting regular content
28
Which of the following statements is true regarding the social media platform Facebook?
It is the smallest social media site in the world
It was initailly built as a networking tool for harvard students
It was created by Mark Zuckerberg in 2005 when he was a Harvard student
It spread to other universities and was opened to the public in 2009
29
Which of the following is also known as the Pareto principle
Serialized content
Platform specific content
The rule of thirds
The 80/20 rule
30
Waht type of audience is interested in your company and needs your products but cannot afford them?
Tertiary target audience
Secondary target audience
Primary target audience
Optimal target audience
31
Which of the following statements is NOT true regarding the webcast
It is distributed in three ways
Content of webcast created by the producer & does not contain user content
The word webcast is a combo of "web" and "broadcast"
Live broadcast of media file such as video, to large audience over internet
32
Which platform includes interactive chats and sharing features that make a video more social
Podcast
On demand webcast
Visme
Live streaming
33
Establishing a budget for a campaign is what stage of a social media campaign
Reporting and refinement
Planning
Development
Preparation
34
A copany has approached a popular celebrity, to send her samples and asks her to mention them in her blog. What tactic
Identifying an influencer
Take advantage of organic advertising
Using keywords in their marketing campaign
Contracting professionally written content
35
According to the Schwartz theory of basic human values which of the following describe excitement and challenge in life
Benevolence
Stimulation
Self direction
Hedonism
36
What is the final stage of the social media campaign
Preparation
Development
Implementation and measurement
Reporting and refinement
37
A hobby store is trying to decide if Pinterst would benefit them. What demographic info should they consider
Ethnicity, religion nd marital status
Geography, income and children
Age, education and occupation
Age, brand loyalty and income
38
What happens when social media features are added to a webinar platform
The communication starts between one presenter to many audience members
The webinar content becomes limited to slide based presentations
The webinar can have an unlimited number of audiences
39
Which of the following is NOT a persona trait for your primary target audience
They are not interested in the brand but need to buy
They can afford the products
They are interested in the brand
They need your products
40
What site would work best to promote landscaping projects to young, married people with moderate incomes
Professional networking with LinkedIn
Social networking with Facebook
Microblogging with Twitter
Photo sharing with Instagram
41
Which of the following terms is related to the Pinterest social media platform
Hyperlapse
Boards
Header image
Visitors
42
Which of the following is the BEST practice to follow when developing infographs
Research logical flow for the data
Use the different number format
Create your data
Develop an attention grabbing headline
43
What is used to take a video signal and compress it to a format that can be sent out on the internet as a live stream
Encoder software
Video capture or conversion
Camera or high definition video signal
Microphone
44
Which type of workflow involves listing activities of each stage of the content process?
Calendar based
Status based
Task based
Goal based
45
Which type of presentation uses web syndication
Podcast
Visme
Webinar
Webcast
