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Marketing Fundamentals Flashcards | StudBud

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Modern marketing approach talks about how to

What is the production philosophy of marketing

Marketing Fundamentals

6 terms·StudBud Administration·30 plays

Explore the key concepts and approaches in marketing

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Questions 6

Answers

1
What is the production philosophy of marketing
Customers prefer products that are affordable and accessible
Customers can customize the production system
What is produced, the customers will buy it
The production system is known to customers
2
Modern marketing approach talks about how to
implement creative tools to increase sales
meet needs and desires of customers better than competitors
includes all the approaches of marketing concept together
involve all stakeholders in marketing plans
3
What is marketing?
the process of communicating the offering that has value for customers
Advertisement and promotional techniques
Use of services that can promote the selling of a product or service
Brad design
4
What is marketing mix?
Production, place, people, price
Product, place, price, promotion
Production, Price, Promotion, People
Customer, product, value, promotion
5
What is Product concept in marketing?
Consumer care about what happens after they purchased products
Consumers care how this product fit in their overall lifestyle
Consumers care about the price of the product
Consumer care about the quality of the product
6
What is Selling approach in marketing
Bringing down the price so the sales can go up
Distributing coupons
Use of aggressive sales techniques to push more sales
training sales representative