First Quiz Marketing

which of the following is not included in Marketing-Mix tool 4-P’s?

Exchange is a difference between value received and cost paid.

which concepts holds that consumer will prefer product that offers the most quality, performance, innovative features?

Production Concept's Focus was high on production efficiency, low cost and mass distribution.

Who said that "marketing is the delivery of standard of living"

aims to build mutually satisfy long-term relationships with key constituents in order to earn and retain their business.

The word “Market” is derived from the Latin word

the assumptions that whatever is produced by the manufacturer will be acceptable to consumers.

Needs are desire to have some product, but not capable to pay for it.

A cluster of complementary products and services spread across different industries.