Strategies comprobation 4

Question 1

According to the text, what are the two main categories of distribution channels?

Accepted Answer

Exclusive and intensive

Question 2

What are the three main objectives of sales promotion, as described in the text?

Accepted Answer

Motivate distributors, stimulate consumers, and create a sense of urgency

Question 3

What are two potential drawbacks of using a direct distribution channel, according to the text?

Accepted Answer

Increased costs and limited market reach.

Question 4

What are Incoterms, and how do they play a role in setting international prices?

Accepted Answer

Incoterms define which party pays for transportation costs, impacting price

Question 5

The text mentions five communication tools that make up the promotional mix. List all five.

Accepted Answer

Branding, public relations, media marketing, content MKT, influencer MKT.

Question 6

What is the main difference between promotion and advertising, according to the text?

Accepted Answer

Advertising is a broader term encompassing promotion is a specific activity

Question 7

Briefly describe the advantages of direct distribution for a producer.

Accepted Answer

Higher profit margins and brand control

Question 8

The text describes several factors to consider when setting prices in an international market. List four of these factor

Accepted Answer

Brand recognition, product quality, target market, competitor pricing

Question 9

What is the relationship between distribution channel selection and price fixing?

Accepted Answer

Distribution channels determine the final cost to the customer.

Question 10

What is the promotional mix, according to the text?

Accepted Answer

Specific channels used to deliver marketing messages to the target audience

Question 11

What are the two main concepts analyzed in the text, and how do they relate to international logistics?

Accepted Answer

Price and competition.

Question 12

What are the four basic strategies for setting prices on an international level, according to the text?

Accepted Answer

Cost-plus pricing, pricing, skimming pricing, differentiated pricing

Question 13

What does the term "electronic distribution" refer to in the text?

Accepted Answer

Distributing digital products online (e.g., software)

Question 14

What are some potential consequences of not coordinating communication efforts across different marketing departments.

Accepted Answer

Inconsistent messaging and less effective communication

Question 15

How does consumer demand influence the price a company can charge for a product in the international market?

Accepted Answer

Lower demand allows for a lower price.

Questions 15