Home Library Explore SAT

Home Library Explore SAT

Relationship Marketing Concept Flashcards | StudBud

Explore/Relationship Marketing Concept

Is giving a warranty a part of relationship marketing concept?

The process of building and maintaining profitable customer relationships.

Relationship Marketing Concept

8 terms·StudBud Administration·83 plays

relationship marketing concept

Flashcards8 cardsFPractice quizPHost liveL

Questions 8

Answers

1
The process of building and maintaining profitable customer relationships.
Societal marketing concept
Social marketing concept
Relationship marketing concept
All marketing concepts
2
Is giving a warranty a part of relationship marketing concept?
Yes, because it is part of the company's customer service.
No, for it doesn't affect the relationship of both parties.
3
What is being established when using the relationship marketing concept?
Positive relationship with the employees of the company
Positive attitude towards the company goals
Long lasting relationships with customers and suppliers
Corporate social responsibility
4
What is the goal of the marketer?
One time big time deal
Continuing sale of products
One-time sale
One-shot deal
5
Means every new customer must become a returning costumer.
Repeat business
Repeat customer
Repeat performance
Consistent customers
6
What does the company want from the customers when using relationship marketing concept?
Sales
Loyalty
Interest
Respect
7
What is the ultimate goal why a salesperson has to have a pleasing personality?
To be able to get hired in the company.
To be known in the industry.
To build positive relationship with his/her customers.
To be able to sell the product.
8
How is the internet helpful in building postive relationship with a company's customer?
To show that the company is techy like other companies
To impose high standard & quality products
It becomes easy to transact and communicate with customers