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Advertising Detectives Flashcards | StudBud
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Advertising Detectives
Advertising Detectives
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Flashcards
25 cards
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Questions
25
Answers
1
Ad ad slogan set to a memorable melody is called a
Jingle
Trademark
Melody
Tagline
2
The image is the logo for...
Nintendo
Play Station
Wii
Xbox
3
"Once you pop, you can't stop" is the slogan for what product?
Rice Bubbles
Chewing Gum
Pringles
Twisties
4
Identify FOUR different types of media
TV, Internet, Social Media, Magazines
TV, Radio, Social Media and School
TV, Internet, Radio and School
TV, Radio, Interviews and School
5
Define advertising
the profession of producing advertisements services
Calling public attention to a product
Or of the above
the activity of producing advertisements for products
6
Define the term "Bias"
not favouring a particular person/group in a fair manner
favouring a particular person/group in an unfair manner
favouring a particular person/group in a fair manner
not favouring a particular person/group in an unfair manner
7
to encourage someone to do or believe something through reasoning is...
Interview
Detective
Advertising
Persuasive
8
Visual techniques of print advertising include;
Image and Rhetoric Questions
Rhetoric Questions and Contrast
Colour and Bold Writing
Prettiness
9
A Slogan is....
A statement for the viewer of the ad.
A statement about the product that is being advertised
A long and memorable phrase used in advertising.
A short and memorable phrase used in advertising.
10
How do ads INTEREST the consumer?
They charge the viewer money for every second they look
establishing a need, hinting at something special; benefits
They make no effort to engage; "hard to get" effect
Funny quotes and a strong call to action
11
The logo is for?
Pitter
Twitter
Bitter
Sitter
12
"Think Different" is the slogan for what product/company?
Apple
Puma
Microsoft
Adidas
13
What is a consumer?
The person selling the product
Teenagers and kids
Target Audience
The general public
14
This character is the mascot for?
Harry Potter
Cards Against Humanity
Bankrupt
Monopoly
15
A style or category is the....
Tone
Genre
Target Audience
Multimedia
16
Can birds fly? Is an example of a
silly question
trivia question
rhetoric questions
advertising question
17
"Target Audience" is part of
Harry Potter
Celebrity Endorsement
The Pitch
Persuasive Techniques
18
An Ad that makes you feel like everyone has the product and if you don't you'll be left out is
Glitterting Generalities
Emotional Appeal
Testimonial
Bandwagon
19
"By donating you will build security, build strength and build a future" is an example of:
Riddle
Rhyme
Alliteration
Repetition
20
Identify some of the techniques used in advertising
Music, Alliteration, Instagram and Bright Colours
Repetition, Music, Jingles and Santa Clause
Logos, Repetition, Social Media and Rhyme
Logos, Repetition, Celebrity Endorsement and Alliteration.
21
A Vector is
Line drawing audience attention from one element to another
Line drawing audience attention from one ad to another
A line connecting the dots together.
Villan in Despicable Me.
22
What does PEEL stand for?
Point, Expose, Example, Like
Point, Explain, Exercise, Like
Point, Expose, Example, Link
Point, Explain, Example, Link
23
Definition for Salient Image is...
Feature in an image that draws the audience attention
Colour image
Black and white image
Image that involves important information
24
'Maybe she's born with it, maybe it's maybelline' is
Alliteration
Slogan
Bandwagon
Testimonial
25
AIDA stands for
Attraction, Interest, Desire, Appeal
Advertising, Image, Desire, Attraction
Appeal, Desire, Action, Interest
Attention, Interest, Desire and Action
